Sony Bravia paint fireworks advertisement

Top director Jonathan Glazer is the director of the advert contracted by Academy Films.

Local company Mallinson TV Productions is working closely with London agency Fallon on the campaign.

Asylum Models and Effects were responsible for all the styles of paintworks sorting out the 70 tons of colour and had done three months of testing prior to the shoot in Glasgow employing Special Effects UK to look after the explosives.

Phoenix fireworks was used for their expertise in firing large scale effects, exactly on time and with no second takes. Alex Selby was in charge of the firing computers and commented "We spend our life planning and executing large firework displays with split second timing. You don't get a second take when you are firing a New Years eve show, and that experience has done us proud in this film shoot."

Camera crew covered in paint

Glasgow was selected after an international search for a location. The filmmakers, led by award-winning director Glazer, were looking for a giant building they could use to demonstrate the realistic colours displayed on the TV.

A spokeswoman for the electronics giant said: "We needed a building with a lot of space and greenery around it and not just any old building. When we considered Glasgow the decision came really quickly because we are such a well developed creative industry that is really geared up to helping filmmakers.

"We've had phenomenal support from the Glasgow Housing Association and the council has been a great help making everything very easy. Glasgow has everything you need for filming."

Some of the locals commented:

"They've even put curtains in the windows to make it look like people are still living there and the council have finally got around to cleaning the place up.

But Scott Hussain, 25, from Fairdeal grocers, said: "They've treated people really well and almost everybody is really excited about it. It's nice to see lots of friendly faces around and they've promised to clear up afterwards."

A local mum whose house is next to Queen's Court said: "They've put a big tent over my house, although you can see through it, to stop the paint getting on it but the kids think it's a laugh.

"The company have also been running clubs for the kids during the day and in the evening.

"All the people who have been disrupted are getting taken to the seaside and there's a big disco in the community centre. Everybody is going to be there and we're all looking forward to it."

Glasgow Housing Association manager Margaret Brittain said: "We are thrilled that Sony has chosen Glasgow to shoot its latest Bravia advert."

To see the video click here

Hide All | Show All