Sony’s high definition Bravia LCD TV advertisement used a GLASGOW tower block to fire paint fireworks for a new TV advert.
In a project that has never been done before the empty multi-story high rise in Queen’s Court, Toryglen, has had thousands of gallons of paint blasted across it by fireworks and explosives as part of a multi-million pound campaign for Sony’s high definition Bravia LCD TV.
The last Bravia television advert featured 250,000 coloured balls bouncing down a street in San Francisco. They shot paint onto the tower block in time to the sound track. The high-rise was rigged for the blasts and surrounding houses were covered with huge tarpaulins.